Roots Collection
Every Soul Has a Journey.
Ours Starts Here.
Step into our signature capsule collection, overflowing with a vibrant celebration of Fulani heritage, featuring traditional indigo hand-dyed prints deeply rooted in the culture of Senegal and West Africa.
Indigo has long held special meaning for the Fulani people, worn proudly during celebrations and even used to stain the lips and face as a mark of beauty and tradition. Now, we’re here to bathe you in the power of these deeply coveted traditions, one statement piece at a time.
Each piece begins with locally grown, hand‑woven cotton, transformed into art by skilled local women. These intricate thread patterns are created before immersing the fabric in rich indigo dye, giving you unique prints and looks that last.
Our collection honours this centuries-old craft with authentic tie‑dye patterns, reimagined for modern life. Delivered in small batches and curated by our in-house fashion team, we’re bringing ancient practices to global customers.
Alongside the classic indigo blue, we’ve introduced sleek black and charcoal shades, giving you versatile options that embody cultural depth while pairing effortlessly with any wardrobe. Wear it at home. Wear it out. Wear it for you.