“Made For the Soul, Designed For the Streets.”
A Labour of Love. Literally.
Soul Senegal was built on two major pillars: Friendship and heritage.
When lifelong friends Liz and Souleymane realised they shared a profound love of Souleymane’s home country of Senegal, they decided to put their partnership and passion into action.
Over the course of their friendship, the pair has worked tirelessly to support projects that celebrate Senegal’s rich culture while providing resources for communities in need, driven by Liz’s background and career in international education.
What does that look like, exactly?
These projects include improving school facilities in rural communities, providing teacher training, facilitating student cultural and volunteer exchanges, and implementing curriculum projects focused on sustainability in rural Senegalese schools.
To date, they’ve even gotten their hands dirty by building shared community facilities in more remote parts of Senegal, giving new opportunities to regions that have been wholly overlooked by mainstream brands.
Just ask the founders:
“We wanted to build a company that enables us to give back in a broader sense to support education, healthcare, and sustainability projects in Senegal and also the wider West African region. That’s where SOUL was born!”
Here’s How We Put Soul Back in Streetwear
With every thread, Soul Senegal celebrates Senegalese culture and heritage in a way that seamlessly blends into modern life. No matter where you’re from or what your style looks like, we deliver a little piece of Senegal with athleisurewear that fuses traditional Senegalese prints and modern street style.
Luxe for Real Life
Our debut drop features luxe basics that effortlessly take you from the gym, to coffee, and even a first date, all without compromising comfort.
Looks That Do Good
Every purchase gives back to the community in which it was made. We donate $3 to charitable causes supporting education, healthcare, and sustainability in West Africa.
Locals Supporting Locals
Our long-term goal is to create manufacturing facilities in the heart of Senegal, putting more power back into local communities.
Meet The Founders: Liz & Souleymane
Liz, a British educator with a long and successful career in international education, has spent years creating meaningful exchange programmes, sustainability-focused curriculum projects, and initiatives to uplift rural Senegalese schools.
Souleymane, born and raised in Senegal, carries his Fulani heritage proudly and has dedicated his life to community-focused development in West Africa.
Together, they wanted to create a brand that combined their passions: culture, sustainability, and fashion. Soul Senegal is exactly that.
Wear Your Values. Support West Africa.
Every item you purchase helps fund education, healthcare, and sustainability projects in Senegal and across West Africa.